It's only $5 a month, right? So why should people be upset over such a seemingly small monthly charge assessed just for using a debit card?
At Centennial, we think the use of a debit card is one of the most basic services we can provide, and we just don't think it’s right to charge a fee associated with an activity that's become such a basic utility of society.
Besides, what can $5 get you? It can still get you quite a bit, actually:
- Lunch on the extra-value menu.
- About a gallon and a half of gas (add that up over a year and you've got a full tank).
- Four 20 oz. sodas from the machine at work.
- A program at a college football game.
- Admission to a high-school football game.
- A day's worth of change for the parking meter.
- A foot-long sub sandwich.
- Family outing to the dollar movies.
- Three daily newspapers.
Point is, over time $5 here and there will get you some stuff. Now that some national banks have made the news by charging a debit-card fee, we feel even better about our decision to remain focused on our customers' needs and not charge a similar fee.
Check out this coverage from Arkansas Business:
"Centennial Bank of Conway this weekend unveiled a marketing campaign trumpeting continuation of its free, instant-issue debit card program. The ad took a shot at Bank of America without naming names.
It referred to programs at other banks as the 'sorry-but-we'll-have-to-charge-you-five-bucks-a-month-and-you'll-have-to-wait-three-painfully-long-weeks-to-get-it-even-though-you-could-really-use-it-today-debit-card.'"
We believe customers have the right to use a debit card free of charge, and they should receive their card immediately upon opening their account. It's pretty simple, really.
Just like a trip to the dollar movies or a Double Cheeseburger for the extra-value menu…